Orientation towards wealth, value and economic growth creation, based on profitability and sustained profit by avoiding cost or incidentes and anything that does not add value to our management and results.

Commitment with our customers by offering the best products and services, working together to identify their needs and the suitability for use of their requirements and involve in this process with our best suppliers.

Defining and creating eco-friendly processes and activities, caring for our environment and applying in its management the use of raw materials, responsibility and sustainability criteria.

Commitment to all people who are part of our organization team, creating safe and healthy areas for the development of our business, promoting ongoing training through specific plans and communication programs and deploying our policy, objectives and results .

Collaboration with organizations, associations and institutions of our social environmentby participating and contributing all our experience, assistance and support to everything that contributes to socio-economic and cultural development.